For Marketing
The one-line pitch
"Your clinic's WhatsApp conversations don't have to go silent after 24 hours — send an approved follow-up template and stay reachable."
What to say
- This closes a real gap in WhatsApp's own rules: after 24 hours of inactivity, the WhatsApp Business Platform blocks
any business from sending a free-form message — that's a WhatsApp/Meta policy, not something any clinic software can work around. What Dentolize adds is a fast, in-context way to use the one thing WhatsApp does still allow (an approved template) without leaving the conversation.
- It works from both the clinic's web dashboard and the mobile app, so front-desk and on-the-go staff have the same
option.
- It's low-friction by design: pick a message, see exactly what the patient will read, send. No extra approval step
inside Dentolize itself (the template approval already happened with Meta beforehand).
What not to say
- Don't claim this bypasses WhatsApp's rules. It doesn't — it uses the officially sanctioned mechanism (an
approved template) for reaching a contact outside the messaging window. Messaging that implies "get around WhatsApp's restrictions" risks setting the wrong expectation.
- Don't claim it can send anything. Only messages whose only variable content is the patient's name qualify — a
reminder that needs an appointment date or doctor name won't show up in the picker. See Which Templates Qualify before promising specific use cases.
- This feature is unreleased. Nothing here should be described as "available now" in outward-facing material
until it ships.
Good use-case framing
- Re-engaging a patient who asked a question and then went quiet.
- Sending a short "we're still here, reply to continue" nudge after a reminder went unanswered for a day.
- Not a fit for: anything that needs to reference a specific appointment, invoice, or amount — that still needs the
patient to reply first (or use another channel).