For Marketing

The headline

"Dentolize keeps your WhatsApp costs under control — automatically." When WhatsApp's new per-message pricing lands on clinics in October, Dentolize customers will already have the tools to see it coming and cap it, instead of finding out from a bill.

Angles worth using

• We saw this coming. The pricing notice banner and the settings caps

are live in the product before the pricing change takes effect. That's a "we've got your back" story, not a scramble.

• Turn ad spend into free conversation. The 72-hour free window that

opens when a clinic answers a click-to-WhatsApp ad lead within a day is a genuine incentive to reply fast — worth a line in any content about speed-to-lead or WhatsApp ads specifically. Answering an ad-driven contact promptly isn't just good practice, it's now the thing that keeps three days of that conversation free.

• Cost control without a spreadsheet. The new Messages Cost report

turns "how much are we spending on WhatsApp" from a manual audit into a dashboard a clinic owner can check in seconds.

• A cap that separates the bot from the front desk. Clinics can let

staff keep replying to patients while putting a tighter leash on automated bot traffic (or the reverse) — a level of control competitors who bolt WhatsApp on as an afterthought are unlikely to offer.

What NOT to say

• Don't claim the pricing change itself is a Dentolize benefit — it's a

WhatsApp/Meta policy change everyone using the Business API faces. The benefit is Dentolize's handling of it.

• Don't say this is "available now" to end customers in a released sense —

the pricing itself doesn't start until 1 October, and this write-up describes an unreleased branch. Frame it as "here's what's coming" until it ships.

• Don't promise specific WhatsApp price points — Dentolize doesn't set

WhatsApp's prices, and they vary by country/category. Keep claims to "control your spend," not "pay $X per message."