For Sales

The pitch

"WhatsApp is about to start charging for most business replies. Dentolize already shows you, message by message, what's free and what's paid — and lets you cap what you're willing to spend before it happens."

This is a genuinely timely hook for any prospect currently running WhatsApp through a clinic's front desk phone, a generic broadcast tool, or a competitor product that hasn't addressed the pricing change yet.

Talking points, in order of "what a clinic owner cares about first"

1. You won't get surprised. A banner in the product already tells staff

the change is coming, with a link to a plain-language explainer video.

1. You can put a ceiling on it. Two settings — one for the bot, one for

staff — cap paid replies per day. Set either to zero to block paid replies entirely if a clinic wants to wait and see.

1. **You can see exactly what it costs, per conversation or across the

whole clinic.** The new Messages Cost report breaks spend down by category (service, utility, marketing, authentication) and by free vs. paid, and links straight back into the conversation.

1. Answering ad leads fast pays off. If a clinic runs click-to-WhatsApp

ads, replying within a day of the click opens 72 hours of free conversation — a concrete reason to keep response times tight, which Dentolize already helps with elsewhere in the WhatsApp tooling (auto-reply, assignment, feedback tracking).

Objection handling

• "Doesn't this mean WhatsApp gets more expensive for us either way?"

Yes — that's WhatsApp's decision, not Dentolize's, and it affects every business on the platform. What Dentolize adds is visibility and a hard cap, so the cost is a decision the clinic makes on purpose, not a line item they discover at the end of the month.

• "What if we just don't want to pay for WhatsApp messages at all?"

Set both daily caps to 0. Free-window replies (patient wrote in the last 24 hours, or it's within the ad-triggered free period) still go through; everything else is blocked until the next day's allowance resets.

• "Can we tell the bot to be cheaper than our staff, or vice versa?"

Yes — the two caps are independent. A clinic can, for example, let staff reply without limit while capping the bot's automated replies tightly.

Competitive angle

Most competing dental/clinic software either doesn't integrate with the official WhatsApp Business API at all (relying on unofficial, riskier integrations) or treats it as a one-way broadcast channel with no cost-awareness. Being able to show a prospect a live cost breakdown by category, and a hard daily cap they control themselves, is a concrete differentiator worth demoing rather than describing.